Play Midtown Tel Aviv

A new hotel brand concept of luxury for all in the digital age.
Play Hotels lead the way, steering a new age in hospitality, where guest have a valuable role to play in creating personal connections with the hotel brand, with other guests, and with their destination. Our approach to hospitality centers around customer experiences with an emphasis on connecting with and between the locals.
Getting away from everyday life present an opportunity to experience, to learn, to engage to PLAY ” .
We welcome everyone to play with their own cards, from luxury stay to affordable houses, whatever your cards may be, the luxury of our experiences will be at your hands.
Opens 2021

opening soon